Your Ticket to Job Search Success

Businessman Giving out Card

To get into most places, you need a ticket.  The movies, an airplane, a ball game, the theater, or success all need a ticket.  Without it, you can’t get where you want to be.  A successful job search includes networking-meeting and talking with many people.  There are many people networking and for more than job searching.  So how do people remember the names, contact information and what they do?  People exchange business cards, networking cards, or contact cards.

Business cards, networking cards, and contact cards are all the same thing.  One difference is your company usually supplies your business card, and you provide the networking and/or contact card.  Another difference is that networking and contact cards don’t have a company name.  No matter what you call it, it does the same thing.  It lets people know what you do and how to contact you.

In addition to your name, include any certifications you have the will increase your chances of getting a job.  This is no time to be modest—brag about yourself.  On the back of the card, include some of your accomplishments stated in dollar values or percentages

Unlike business cards, networking and contact cards don’t mention your job title.  This is because companies name the same role by different titles.  Instead, state precisely what you do clearly and understandable by people, not in your industry.  Jargon can be used but only sparingly.  You want people to be able to talk about your skills and experience when talking to others. 

As for your contact information, list the ways you want to be contacted.  Use the number of a landline or mobile phone.  Include your preferred email address.  You can have one or both on the card.  If you have a website, you can put that on the card.  It’s up to you to decide how people contact you. 

Be creative and unique to make your card standout and memorable.  Images and fonts can enhance the appeal of your card.  Cards come in different shapes and colors.  Make your card represent you and your career.  Your card is your brand, make it consistent with the message you want to send out. 

I have always had good luck with Vistaprint.  The prices are reasonable, and I can design my cards or choose from a range of options.  You can find other printers online.  Print shops in your area can provide you with cards.  Use a good quality paper.  You can buy a package of cards that you can print at home.  However, the quality is rather poor, and the edges are fuzzy where they are perforated.  When you are running low, order more–don’t wait until you are all out.

Since your card announces to the world what you do, spread them out generously.  Hand out your cards to everyone you meet.  When I give my card to someone, I always give one for them and several for their friends.  Have plenty of cards with you at all times because the more cards you give out, the better your chances of landing a job.

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